Thursday, July 25, 2024

Apple has reportedly canceled work on an electric car

New Mike/Reuters

The Apple Store on 5th Avenue in the Manhattan borough of New York City, seen in 2015.


Apple has abandoned decades of efforts Create self-driving Electric carAccording to several media reports, some believe that calling time on a project could be game-changing for the auto industry.

Several employees working on the project will be transferred to the company's artificial intelligence division, according to Bloomberg, which first reported the decision, citing people familiar with the matter. CNN contacted Apple (APL) for comment.

The news comes that an electric vehicle (EV) is on sale disappointmentprompting many large manufacturers to recoup investments.

The iPhone maker has not confirmed Long term speculation It will build an EV, but has taken several steps over the past 10 years that suggest it's getting serious about its car efforts, dubbed internally “Project Titan.”

Apple has been hiring automotive executives since at least 2014, and in April 2017, it acquired permission California Department of Motor Vehicles to test self-driving vehicles Two years later, it acquired self-driving car startup Drive.i. And in 2021, Apple hired a BMW veteran to lead the German automaker's EV efforts.

It also received several car-related patents One A virtual reality system to address motion sickness, and a Copyright To adjust the color in a window in real time.

Some experts have speculated in the past that Apple would partner with one or more automakers to sell a car platform, self-driving software or other related technology, rather than making an entire vehicle.

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In 2020, Morgan Stanley analysts said Apple's car will be a “transformational phenomenon” in the automobile and mobility industry in the coming decades, just as the iPhone disrupted the mobile phone industry.

This is a developing story and will be updated.

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