But it was Snapchat that led to a viral video from the Great Northern Peninsula last week.
A group of local men were returning to St. Anthony from a hockey tournament in Corner Brook on Monday, March 6, after a storm that hammered the Northern Peninsula. Heavy snow drifting and substantial snowfall led them to several additional hours commuting and a brief stop at the St. Anthony airport. Then it was several more hours to make it back to St. Anthony.
The team’s goalie Marcus Rose was sharing updates through Snapchat when a member of the Northern Pen staff saw his video.
The truck Rose was a passenger in was travelling past Main Brook Branch in a clearing that barely fit a single lane of vehicles. He took out his cell phone and recorded their commute.
The vehicle, along with several others on the road, was trapped on both sides by some 10 feet of snow.
Rose agreed to share his video with the Northern Pen, and within a few hours it had gone viral.
Overnight the video had over a quarter of a million views, and it continued to climb throughout the week. The video can be seen on our website at www.northernpen.ca.
The younger generations in the region have never seen that much snow at one time. Some of the more senior residents talked about how they remembered similar snowfall “back in the day.” It was an experience for some, nostalgia for others.
Thanks to Rose, the video has reached well over half a million people, gaining more comments and shares daily.
Even after some 70 centimetres of snow fell near St. Anthony, there was no panic, no call for a state of emergency and after it was all said and done, it took very little time for everyone to be cleared out. Neighbours, family and friends worked together. And damage for most people was minimal.
The video showed the world the worst of the road conditions, and definitely caused a lot of buzz. But thankfully, everyone, including Rose and his teammates, got back safely, even if it did take longer than expected.