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New poll finds auto insurance costs ‘financially difficult’ for most N.L. residents

A new poll released by Aviva Canada and conducted by MQO Research shows 63 per cent of drivers in Newfoundland and Labrador find paying for auto insurance “financially difficult.” - Aviva Canada
A new poll released by Aviva Canada and conducted by MQO Research shows 63 per cent of drivers in Newfoundland and Labrador find paying for auto insurance “financially difficult.” - Aviva Canada

A new public opinion poll released by insurance group Aviva Canada shows the majority of drivers in Newfoundland and Labrador are unhappy with the auto insurance system in the province.

According to the poll, which was released today, May 14, 63 per cent of drivers in the province say paying for auto insurance is “financially difficult.”

As well, 83 per cent said they have noticed the rate at which the cost of auto insurance premiums has been going up.

The poll was conducted by MQO Research and surveyed 400 Newfoundland and Labrador residents between April 15-30.

“The system is broken and insurers, government and other stakeholders need to work together to fix it,” Gordon Murray, Aviva Canada’s vice president of broker distribution for the Atlantic region, said in a news release.

“This poll shows that as auto insurance premiums increase, drivers are not seeing an increase in value.”

Newfoundland and Labrador drivers pay the highest auto insurance premium rates in the Atlantic Canada – $1,090 per year on average.

Premiums in the province increased by 22.4 per cent from 2008 to 2016. Over the same period in the other Atlantic provinces, it rose just 11 per cent.

Some of the polls other findings include:

- Half of drivers wish there was more competition in the marketplace among insurers to drive premiums down.

- 90 per cent of drivers want more choices about their insurance coverage to reduce the premium they pay.

- Four out of five drivers polled were not aware that 95 per cent of insured Newfoundland and Labrador drivers have never made an injury claim.

- 69 per cent of respondents felt that uninsured drivers have a big impact on car insurance rates.

A summary report of the poll is available at https://www.aviva.ca/content/dam/aviva-public/ca/pdf/Aviva_NL_Consumer_Study_Summary_Report_May_10_2018.pdf.

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