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Marine Atlantic offering gas card promotion for summer bookings

['MV Highlanders']
['MV Highlanders']

Due to past success with trial discounts, Marine Atlantic is giving it another go.

The Crown corporation announced today it is offering a $50 gas card promotion for return passenger vehicle bookings made between April 26 and May 31 for travel between June 18 and July 15 of this year.

It applies to all passenger vehicle crossings on the Port aux Basques-North Sydney and Argentia-North Sydney routes during the period.

“The purpose of the trial discount campaigns is to continue the Corporation’s efforts to better understand customer booking preferences with the goal of developing a new future pricing model that will offer customers more options and choices that reflect their individual travel circumstance,” a news release stated.

“This current trial discount concept will test whether customers are more willing to travel during certain periods when a promotional gift with purchase incentive such as a gas card is offered.” 

Marine Atlantic has launched three trial discounts for its Port aux Basques-North Sydney and Argentia-North Sydney ferry service since 2015.

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